Well, If only I knew then what I know now, I would have sites related to Gambling / Casino with AdSense on them..
QUICK SUMMARY OF WHAT FOLLOWS, FOR THOSE WHO WANT THE HARD FACTS:
- ADSENSE + GAMBLING = OK, ALLOWED.
See, I'm a little bit lazy, so with AdSense paying good money for easy work, I never really got into affiliate programs which are against AdSense TOS or policy on content.. So no porn (and anything adult), no casino (and gambling), no drugs, no weapons, you know the story..
Well, about Casino / Gambling, for years all I knew is what Google wrote in their AdSense Tos and that was easy to understand:
Sites with Google ads may not include or link to:
- Gambling or casino-related content
They clearly said that you cannot have content or links to content about.. Text content and links to such text content have always been the same for adsense, so no porn ads even on a page about kitten..
And when you wanted more information, you could either:
- ask on a webmaster forum where everybody would say that gambling / casino is not allowed by adsense
- ask directly to adsense and get a vague copied&pasted answer which answers none of your specific questions
- when finally they created their own adsense forum, you could ask your question there and wait until today to get a single reply. You would be ignored like 90% of the empty threads there, or if you were lucky you would get a reply from an asian (that's how people from indian & pakistan are referred to) who just happened to be on your thread and only wanting to know how to open an adsense account after being banned twice or how to register an account with a blogspot account with 6 posts (copied and pasted, possibly spinned but most likely not) about downloading cracked software or streaming bollywood movies.
So that were your options, and it was easy to reach the conclusion that anything related to casino/gambling was a big no-no for AdSense.
But yesterday I stumbled upon a (new?) page from AdSense itself giving precise examples of what they always meant by not allowing Gambling or casino-related content, including links to such content.. In fact they meant : it's allowed!
See for yourself:
AdSense publishers are not permitted to place Google ads on sites with gambling or casino-related content. In other words, if your site accepts money or allows users to place bets in exchange for an opportunity to earn cash or other prizes, then Google ads may not be placed on your site.
Examples of acceptable gambling content:
- Sites with play-for-fun games, contests, sweepstakes, raffles.
- Location-based gambling sites (hotel casinos and destination travel sites).
- Sites promoting fantasy sports.
- Sites selling books, ebooks, magazines, TV shows that discuss gambling-related activities.
- Discussion forums or blogs about gambling that don’t drive traffic to online gambling sites.
- Sites selling gambling equipment.
- Sites that drive traffic to online gambling sites through referral links or advertising.
Examples of unacceptable gambling content:
- Online gambling sites, such as online casinos or online wagering sites.
- Sites that drive traffic to online gambling sites, such as through organic links.
Yes! I know! I was VERY surprised too!
So to summarize, what you're not allowed is:
- make a gambling site or have a site which sends traffic to a gambling site directly ( that is you can't link to mygamblingsite.com but you can send traffic to mygamblingsite.com/?referrer=whoever )
So, first big news, you can indeed send traffic to gambling / casino sites, at the only condition that you use referral links or get paid to put up a casino/gambling ad on your site.
Second big news, you can make a whole site about gambling / casino, have articles on how to gamble yourself to death, sell ebooks about how to do it even faster with a proven method, sell poker tables, casino's equipment for gambling at home with your friends, and others things I have no more words or motivation to go further into...
This is a shocking news, isn't it? I'm an AdSense publisher since 2003, and thought I knew pretty well the AdSense TOS especially the part about what content (and links) is not allowed.. But obviously I was WRONG!
So, is it my fault or was it AdSense's fault? Please remember what the rules about casino / gambling content were explained before I've found this page... Sites with Google ads may not include or link to: Gambling or casino-related content
Can't be more explicit than that.. But no, in fact they meant you can't put adsense on a gambling/casino site and you can't link directly to such a site, but you can if you're just an affiliate or you are the owner but use a referral link and pretend to be an affiliate. And oh! You can also link directly to such a site if you've been paid (or whatever) to put up an ad on your site.
Please tell me I'm not the last to know about that.. What was your understanding of AdSense's position about casino/gambling related content? Did you create a site about gambling/casino and put AdSense on it?