Dropbox's stupid marketing trick

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Dropbox's stupid marketing trick

EDIT: in fact I'm the fool in this case, so don't bother reading the rest, except if you have nothing better to do. Dropbox is simply guilty of not being clear enough for dummies like me. It wasn't a stupid marketing trick.

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Hi, I have a Dropbox account since.. a loong time.. I got the 2GB free, then I've referred the maximum number of people so that I got 21GB free, then I bought a Samsung device and got 48GB free for 2 years, it was... well nearly 2 years ago..

My total Dropbox account is now 69.25GB but since the 2 years are expiring soon, I get lots of emails and messages on Dropbox about it and how I would get a special offer if I upgrade to Dropbox Pro before then..

The 48 GB you received with your Samsung device expires in 2 days. Get a special offer if you upgrade to Dropbox Pro before then!

When I click on it I get the order form with this message at the top :
1 TB (1,000) of space and powerful sharing features.
For a limited time, get two months free when you buy a year of Dropbox Pro!

But this two months free when I buy a year of Dropbox Pro is the same pricing as everyone else, even a brand new user of Dropbox (even before even signing up) can have this price. So this isn't a "special offer if I upgrade to Dropbox Pro before then", at all!

I got into a live chat with a sales representative for Dropbox for Business, here's how it went :

Axel: Hello, thank you for visiting. Can I clarify anything about how Dropbox for Business could fit into your organization?

Me: Hello, my free 48GB for 2 years expires very soon, I'm offered a "special offer" of 2 months free at 99euros per years, but it isn't a special offer since the price is exactly the same as for brand new users.

Axel: Let me explain

Me: Could you make me a real "special offer" for me to go pro ?

Axel: Sounds like you used to have a promotion - dropbox.com/help/4229
Unfortunately we do not have any special offers for Dropbox Pro.

Me: so why do you say I have a special offer if I go pro before my 2 years 48GB free ends?
It is not a special offer.
Is it jsut a marketing trick?
"The 48 GB you received with your Samsung device expires in 2 days. Get a special offer if you upgrade to Dropbox Pro before then!"

Axel: I am unaware of any offers that I am able to give out, but if you have received an email with that, you may be able to access a special offer based on your email.

Me: if I upgrade to dropbox pro before my 48GB expires, I don't get a special offer, it is exactly the same price as everyone else.
You don't seem to understand what I'm writing.
It's clear, isn't it?

Axel: I understand your question.

Me: why do you write "if you upgrade to Dropbox Pro before then" when it's not true.
If I upgrade in 3 months, the price will be exactly the same.

Axel: If you have specific questions about the end of your promotion and Dropbox Pro, the best place to learn about this would be to contact our support team at dropbox.com/support
I am part of the pre-sales enterprise team for Dropbox for Business, and the support team would have details about your account.

Me: I don't have other questions. I understand very well, I'm just wondering why the "special offer" isn't one at all.
My account has nothing special about it.

Axel: Got it - in terms of this question you have, the support team would know more about the specifics of the promotion relating to your account

Me: There is NO promotion.
I got the 48GB free with my samsung device. But to go pro I'm told if I upgrade before 2 days I have a special offer on price, 99 euros per year, so 2 months free compared to paying 9euros per month. But that's the exact same pricing as everyone else.

Axel: I understand your question. As mentioned, the support team would have more specifics around this special offer for you, so it would be best to defer to them for any questions relating to this

Me: I'm sure you understand, just tell me that's it's just a marketing trick to make me upgrade sooner rather than later, at the exact same price as anybody else.
I think you're just avoiding telling me that.
Why don't you just say so?

Axel: Let me explain
This is not a marketing trick, but it is just a matter of getting the right people to assist you with your query. The support team would be best equipped to assist you.
If you are not able to see any special offers for you, the support team may be able to assist to see why you arent able to access this special offer.
As mentioned, you can contact them at dropbox.com/support

Me: In the emails I got the special offer is described exactly as that, 2 months free if I take the early payment. Which is the same pricing everywhere on your site anyway. I know it, you know it.

Axel: As I mentioned earlier, the support team would have the details about your account and any offers. They would be best equipped to assist you.

Me: OK, so you just want me to leave, ask my question there and get nothing finally ?
You're sales, you can make me a real special offer.
If you can't that's all right. But I would have appreciated more honesty.

Axel: I am unable to make any offers relating to Dropbox Pro. As mentioned, I am part of the pre-sales enterprise team and I specialise in Dropbox for Business.

Me: Ok, I get it now. thank you anyway. I'll try contacting the support you mentioned and will add it to my article about this marketing trick. If it isn't one, my article will mention it, but if it is like it seems, then.. Anyway, thank you for answering, it adds content to my page.
Axel: Thanks for your time, have a great day.

Me: You too, bye.

Thank you for contacting us.
Chat session disconnected.

So, since I got nothing from Alex, I then submitted a form to contact the support since there is no live chat in this case:

Title of my help request:
The 48 GB you received with your Samsung device expires in 2 days. Get a special offer if you upgrade to Dropbox Pro before then!

Content of my message:
Hello, my free 48GB for 2 years expires very soon, I'm offered a "special offer" of 2 months free at 99euros per year if I pay yearly, but it isn't a special offer since the price is exactly the same as for brand new users.

I'm asking you to make me a real "special offer" this time, so I can upgrade to Dropbox Pro without feeling cheated. Otherwise I may consider Google Drive at $1.99 per month for 100GB or $9.99 per month for 1TB, which is still cheaper than 99 euros per year for 1TB at Dropbox.

Can you make me a real special offer, or was it just all a marketing trick to make me upgrade sooner rather than later without giving me any "special offer" on the price ?

Cheers,

It says : "Allow 1-3 business days for a response."

My Dropbox will be back to -48GB in 2 days, we'll see what they come up with as a response, if any. I'll let you know, but don't hold your breath ! :-)

OK so now I got an email exchange with Dropbox Pro support and it looks like I'm the fool, not them :

Randy, May 18, 5:23 PM:

Hi Web,

Thank you for writing in, I will be happy to help you with your promotional space request.

Currently, Dropbox does not currently offer any plans other than Dropbox Basic, Dropbox Pro, and Dropbox for Business. The Pro plan comes with 1 TB of storage. We also do not provide any custom Pro plans.

I understand that our Pro plan may not be able to meet your needs at this time. Please know that we are always looking for user input regarding the Dropbox service. I will make sure your comments are passed along to the appropriate team.

If you are unable to upgrade to Dropbox Pro, there are a number of ways to earn more Dropbox space, including a maximum of 16 GB through referrals. You can learn more by visiting:

- https://www.dropbox.com/getspace

Happy Dropboxing!

Regards,
Randy

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Web Lover, May 19, 8:21 AM:

Hello,

Please don't pretend not to understand my question.

Your marketing message tells me that I can get a special offer if I upgrade to pro before my 2 years promotion ends.

The reality is that there is no special offer. This offer (2 months free if I pay yearly) is exactly the same (same conditions, same price) as everyone can get. Even a brand new user of Dropbox can get this pricing.

So your marketing message is a lie.

Could you confirm that, please, that's all I'm asking at this point, I understand you won't give me any special offer, so just admit it please, it's for my article about this marketing trick of yours.

Cheers,

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Randy, May 19, 1:55 PM:

Hi,

Thanks for getting back to me. I fully understand your question and have provided more information for your understanding below.

Our records show that the promotional offer email to you, was for Dropbox Pro. If you choose to purchase a Dropbox Pro membership, you will receive 2 additional of Dropbox Pro for the price of 12 months for 99 Euros. That will give you 14 months of Dropbox Pro and 1TB of space for the 99 Euro price.

Please know that this promotional offer is set to expire on 2015-05-20.

As a reminder, there are a number of ways to earn more Dropbox space, including a maximum of 16 GB through referrals. You can learn more by visiting:

https://www.dropbox.com/getspace

I hope this helps. Please let me know if you have any more questions.

Regards,
Randy

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Web Lover, May 19, 3:34 PM:

You're lying to my face.

This pricing (14 months for the price of 12 months on a yearly plan) is the same for everybody. It is not set to end on 20th may either.

If I go to the dropbox.com website as an anonymous user, the pricing is exactly the same.

So you're lying to my face, that's so cool. Even if I didn't get you to admit this marketing trick is a lie, at least you're being obvious now.

Especially since you never bothered to check that my account is already maxed out, I have refered the maximum number of dropbox users already for more than 3 years.

Anyway, that's my last try with your "support". I have more than enough for my article.

Cheers,

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Randy, May 20, 2:51 PM:

Hi Web,

Thanks for getting back.

The price is listed on the website is for one year(12 months). The offer emailed to you gives you 14 months for the price of a year, resulting in 2 free months of Dropbox Pro.

If you see something different on the Dropbox website in your country, please send me links to the site your are looking at as well as multiple screenshots of what you are seeing on your end so that i can investigate for any irregularities.

I look forward to hearing back from you.

Regards,
Randy

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Web Lover, May 20, 2:01 AM:

OK, sorry about my mistake, but it is not clear at all !
From what I saw, I thought by two months free you meant if I buy a yearly plan instead of a monthly plan then I get 2 months free (9.99 * 12 = 119.88) since 99 is just about 9.99 * 10.
So that's why I thought the price of the yearly plan 99 was the same for everybody, because no where in the page does it say I get 14 months instead of 12. It just says I get 2 months free.
"For a limited time, get two months free when you buy a year of Dropbox Pro!"

Sorry again for my misunderstanding, I will publish my article anyway, but at the end I will appear to be the fool, and Dropbox won't have an image of using stupid marketing tricks. Your only mistake is just not to have been clear enough by specifying 14 months for the price of a year, that would have been clear that it wasn't 12 months for the price of 10 like everyone can get.

Thanks.

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